Case Study on LIC – Largest Insurance Company

Today with this article we will continue our article series in which we talk about case studies and business model of different startups and big companies. So today I am with you with a new startup company and we will talk about Case Study on LIC.

If you are finding journey and about Case Study on LIC then you can read out this our article.


India has an extensive populace of in excess of 100 crores. The undiscovered market capability of this population makes a major open door for the life coverage industry. Right now protection industry is developing at the rate of 15-20 percent yearly.

Together with managing an account administrations, it adds around 7 percent to the nation’s GDP.

Life is known to be represented by different characteristic changes. Changes are predefined despite the fact that communication of man and surroundings are in charge of the variety in change.

In request to characterize variety of progress as far as reality of life it very well may be great or terrible. The judgment of progress relies on staff recognition.

The truth of positive adjustments leaves just two alternatives with each person. In one way the change can be adequate or generally change can be overseen appropriately. There are different approaches to deal with the change:

  •  reduce the pain of the change,
  • minimize disruption,
  • exert some control over the schedule

Life insurance company came to presence in India well more than 100 years back. Today it has picked up acknowledgment of the considerable number of gatherings of the general public.

Life Insurance benefit appeared in India at some point in 1818. The primary insurance agency was begun in Calcutta and was called as the Oriental life insurance company.

The administration was accessible for the Britishers who lived in India.

Whenever was through the endeavours of individuals like  Mohan Roy, Raja Ram, Rampuanu Lahiri, Dwaraka and Tagore and Rustomji that Indians could profit this administration too.


In the year 1870, Bombay Mutual Life Assurance society, the main Indian protection organization, appeared.

The following most essential Indian life office was set up on May 5, 1874. It was called as the „this organization had an approved capital of Rs. 10 lakhs, of which 1.50 lakh were bought in capitals.

By the finish of the outside insurance agencies delighted in close restraining infrastructure in the protection business.

As a result of the higher premium charged by the organizations from the Indian Lala Hari Kishan Lal, propelled the Bharat Insurance Organizational Lahore in 1896.

Later on, various insurance agencies were set up for the Indians.

The LIC Act 1956 has comprehensively given the example of association structure.

LIC is an extremely huge association with a countrywide system of 7 zonal workplaces, divisional workplaces and branches.

For better Understanding of its hierarchical setup, an endeavour is made to talk about the association at the local office, Zonal office, divisional office and branch levels.

Idea Of LIC:-

Life Insurance is an agreement for an instalment of an entirety of cash to the individual guaranteed (or falling flat him/her, to the individual qualified to forget the equivalent) on the occurrence of the occasion protected against.

Typically the agreement accommodates the instalment of a sum on the date of development or on the other hand at indicated dates at intermittent or at sad passing, on the off chance that it happens prior.

The contract likewise accommodates the instalment of premium intermittently to the Corporation by the guaranteed.

Extra security is all around recognized to be a foundation which disposes of ‘hazard’, substituting a conviction for vulnerability and goes to the opportune guide of the family in the lamentable occasion of the death of the provider.

Life Insurance is considered as human advancement’s halfway answered for the issues caused by death.

Extra security, to put it plainly, is worried about two problems that remain over the life-way of each individual that of passing on rashly clearing out a needy family to make due for itself and that of living to maturity without support.

 Eligibility for Life Insurance Policy-

Any individual who has achieved dominant part and is qualified to go into a substantial contract can take out an Insurance Policy strategy for himself and on those in whom he has an insurable commission.

Approaches can likewise be taken out, subject to specific conditions, on the life of one’s companion or kids.

Advantages of Insurance:-

Insurance offers certain advantages compared to other forms of savings. These are listed as follows:


Credits can be raised on the sole security of an arrangement which has obtained advance esteem.

Plus, a disaster protection strategy is additionally by and large acknowledged as security for even a business credit.


Reserve funds through life coverage ensure full security against the danger of demise of the saver.

In disaster protection, on death, the full aggregate guaranteed is payable (with rewards wherever relevant) though, in different reserve funds plans, just the sum spared (with interest) is payable.

Tax Relief:-

Assessment alleviation in Income Tax and Wealth Tax is accessible for sums paid by a method for premium for life coverage subject to Income Tax rates in power.

Surveys can profit themselves from arrangements in the law for expense alleviation.

In such cases, the guaranteed in actuality pays a bring down premium for his/her protection than he/she would need to pay generally.

Market Share Of LIC:-

The activities taken by the private players are extremely focused and have given gigantic rivalry to the one-time imposing business model of the market LIC.

Since the appearance of the private players in the market the business has seen new and creative advances taken by the players in this part.

The new players have enhanced the administration nature of the protection. In spite of the fact that LIC still holds the 72% of the protection advertise the inventive practices of the private players are anticipated that would give extreme rivalry to LIC sooner rather than later.

LIC piece of the pie has diminished from 95% (in FY 2002-03) to 82 %( FY 2004-05).

Before the finish of December 2005, LIC’s piece of the overall industry had additionally fallen and remained at 72.73%.

The accompanying table demonstrates the market shares (in view of the premium) of different organizations of the protection business.

LIC Marketing:-

The country buyer of India is displaying an expanding inclination to purchase protection items. An examination directed by an Indian research office uncovered that the rustic customers are willing to spend between Rs3, 500 and Rs2, 900 as a premium every year.

In the protection part the mindfulness level for life coverage is the most astounding in rustic India, what’s more, the purchasers are additionally mindful about engine, mishaps and cows protection.

In an investigation led by Marketing and Research Group (MARG), the outcomes demonstrated that about 33% said that they had acquired some sort of protection with the greatest infiltration forever protection.

The examination likewise brought up that privately owned businesses have a tremendous task to carry out in making mindfulness and believability among the rustic populace.

The apparent advantages of purchasing an actual existence approach go from the security of wage mass return in future, little girl’s marriage, kids’ instruction and great profit for funds, and so forth, as per the investigation.

Protection Administrative and Development Authority (IRDA) has set firm provincial focuses for protection organizations.

For the existence area, in the main year, 5 per cent of the aggregate arrangements composed ought to originate from the rustic part.

This will go up to 15 per cent in five years. So also, for the non-life part, two per cent of the aggregate gross premium salary should originate from the rustic area going up to 5 per cent in five years, as indicated by the control.

Every one of these moves is anticipated that would take the speculation the country zone to larger amounts.


Now, in the end, we get so much information about a Case study on LIC by reading a detailed article. So now we can understand the secrets behind the growth of LIC to this level company.

I think now you deeply understood about Case Study On LIC. So you can now understand about LIC policy deeply so you can get benefit from this very well.

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